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Myths and metrics: How do you measure social media success?
Social marketing is just marketing. Its fundamentals are not different, and neither should its metrics be. In fact, its ultimate success should be determined the way every other marketing effort should...
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Calculate a social media marketing ROI measurement the C-suite will understand
Marketers need to do a better job connecting the dots between their organization’s budget and resource investment, and substantive results: Cost-per-lead, cost-per-conversion. They need to apply social...
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